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eBook Revenues Beat Hardcovers in 2012


Can you believe that headline?

Since digital books appeared on the scene, this is the first time that eBook revenues have surpassed hardcovers. The Association of American Publishers released a report that says:

“ebooks have beaten hardcover revenues for the first time. Ebook revenues topped out at $282.3 million YTD while hardcovers hit $229.6. Almost exactly a year ago the tables were turned with ebooks hitting $220 million and hardcovers brushing past $335 million.” Read the full report here…

This is a phenomenal milestone and possibly the most important announcement ever for authors of eBooks. For years those of us who self-published have been much maligned and looked down upon because we didn’t have a “real” agent or publisher. The tide has turned. Not only do we see digital authors earning seven-figure royalties today, but the barriers have been destroyed and anyone who had the desire can now publish their book. The marketplace alone will soon determine what becomes a bestseller.

You can publish your eBook!

Ask anybody and most will admit to having a book inside them.  I believe that desire is as basic as our need to talk to people and share our experiences, feelings, hopes and fears; communicating with others is part of who we are. The obstacle blocking our path until recently has been that publishers don’t want to talk to us.  They screen their accessibility using agents and clerks trained in protecting the sanctity of the publishing house.  Today, we no longer need to play their game or seek their approval.

Amazon’s Kindle publishing process and the proliferation of eBook readers of all types, Tablet PCs and smartphones make it possible for anyone to publish their book and have it accessible to any person with Internet access. The age of digital publishing may have arrived a few years ago, but acceptance by the marketplace has now been achieved.

Selling eBooks

The one constant that has not changed and probably never will is that to become a successful author, people must buy your book. To find those book buyers your must market and promote your book; that is the only way to create awareness. Reaching those buyers is what my book is all about.

Kindle, How To Publish, Promote & Profit provides a marketing blueprint for online promotion. You will learn how to position your book to increase your rank in search results using resources that deliver results. Getting Oprah to review your book on television may be the only shortcut to book marketing, but making that happen isn’t likely.

The time is right, the obstacles have been removed and you can now publish your book. The process is straightforward, but you will need some help promoting your book and getting traction online. Invest $3.99 in my book and see if it doesn’t contain the best marketing advice you’ve ever read. Hey, don’t take my word for it, read the reviews on my Amazon page and get an idea of how this might help you to sell more eBooks. Learn how to sell more eBooks using the Amazon Kindle bookstore.

Days of print books are numbered.

2 Responses to eBook Revenues Beat Hardcovers in 2012

  1. By Leslie, July 2, 2012 at 6:44 am

    Wow, that is amazing news for us digital authors. I wanted to tell you that I got your book for free when you promoted it on KDP. I have read it twice and will go back to it many times as I finish my book and begin the “promotional phase” as you call it.

    I am a babe in the woods when it comes to marketing. I know it is important, but have no idea what to do. As a result, I bought 3-4 of the Kindle marketing books on Amazon, including yours. As luck would have it, I ended up reading yours last.

    Compared to the others, your book is the most comprehensive Kindle marketing book I have read. You covered everything and in a way that any novice could understand. Thank you for sharing your knowledge with authors who need your expertise. Your book is excellent. It is worth a hundred times what you charge for it. Thank you.

  2. Pingback: Kindle Readers & Books – The Demand Continues | Kindle, How To Publish, Promote & Profit

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